About Rutgers Giving Day
To say that the past few months have been difficult would be a gross understatement. We have experienced injustice and unrest, all in the midst of the devastation and loss caused by a global pandemic. We know that many in our community mourn for those taken by disease and violence. We mourn with you.
Rutgers strives, in all that it does, to give the world hope. On June 17, Rutgers Giving Day, we ask that you take a moment, if you are able, to support a Rutgers cause that gives you hope. In the face of extraordinary difficulty, we can still better the world together.
Empower the next generation of leaders. Support the researchers who are working to stop COVID-19. Give back to a school or program that empowered you to make change in the world. And if you are not able to make a gift, but want to show your support, spread the word about how others can make a difference using #RUGivingDay, or take part in challenges throughout the day.
Thank you for helping Rutgers help the world, when the world needs it most.
Visit givingday.rutgers.edu to learn more.
How to Use this Toolkit
It’s simple! This toolkit provides everything you need to encourage others to get involved. All you have to do is download and share.
Only have a few minutes? The Quick Kit below provides the basics for you to create your messaging on the fly.
Quick Guide
Grab and Go
Our Quick Guide contains two logos, sample social media posts, boilerplate messaging, and four image files, including a Facebook profile photo frame.
Messaging
Copy and paste these messages into communications materials, or take these messages as a starting point and tailor them to make them your own.
Hashtags
- #RUGivingDay
- #RCommunity
- #ScarletForever
- #WeRUnited
Visuals
Logos: Browse the full suite of logos and choose the one you like best to prepare your communications materials. Looking for vector image files? Contact ac1082@ruf.rutgers.edu. Download logos here.
Fonts: Looking to create your own materials for Rutgers Giving Day but want to align with the Think Bigger branding? Here, you’ll get the Think Bigger typeface to use. Download fonts here.
Images: Download our our package of pre-sized images for emails, social media, website heroes, and more. Download images here.
Colors: If you work on the web or in a design program you can use the color pallet below to promote your Giving Day campaigns. Rutgers Red: Print CMYK: (000, 100, 100, 020) Web: #cc0033 | Rutgers Teal: Print CMYK: (100, 010, 100, 057) Web: #00626d
Multimedia Marketing Tools
Letterhead: If you’re planning to send out print materials to encourage Rutgers Giving Day participation, this letterhead gives you a template to start. Download here.
PowerPoint Template: You know the importance of getting involved. Just in case you need to provide an overview to others, download this PowerPoint deck to create your own presentation. Download here.
Videos: Create a video to show the importance of giving to your cause and include these branded video segments as bookends. Download video bumpers here.
Social Media: Need help crafting your post? Check out a few sample posts for Facebook, Twitter, and Instagram to get started. You can also show your support by updating your Facebook profile picture and/or cover photo or by adding a Rutgers Giving Day frame. Download social media resources here.
Additional Resources
Giving Day Challenges—Award Money
Prepare for this year’s challenges that will be taking place on Rutgers Giving Day. Download here.
Giving Day Funds, Search Categories, and Leaderboard References
See this year’s fund options (any fund can be supported through the “other/write-in” option), categories for searching funds, and leaderboard reference. Scroll to the bottom to see the three competitive as well as tracking leaderboard references for giving day.
General Rutgers Giving Day FAQ
Get answers to some of the most commonly asked questions about Rutgers Giving Day. The FAQ includes information on making a gift, encouraging others to give, funds being highlighted online (though any area can be supported), and more. Read the FAQ.
Rutgers Giving Day Ambassadors
Spread scarlet pride among your friends and family and inspire support of Rutgers Giving Day! Read more.
Promotional Calendar
Stay up to date with the BIG things planned for Rutgers Giving Day messaging. For schools and units using Marketo, please refer to email guidelines (highlighted in yellow) noted within this document to ensure email delivery. Download here.
Questions
For questions about how you can get involved in spreading the word on Rutgers Giving Day, contact GivingDay@ruf.rutgers.edu.