Talking About Giving Days
Now in its eighth year, Talking About Giving (TAG) Days educates students about the importance ofalumni donor support for Rutgers. TAG Days is a great opportunity for you to share with students the impact of alumni donor support on your school or program.
Why Participate in TAG Days?
Many students are not aware that tuition and fees and state funding alone do not cover the cost of their education. Combined, both sources cover only about 50 percent of the cost of a year at Rutgers. TAG Days helps students understand how financial support from Rutgers’ alumni and friends bridges that gap.
It’s essential to educate students—future Rutgers alumni—that alumni support is critical to provide access to a college education and to empower the next generation of leaders and innovators who will better the world.
Alumni are giving back to causes at Rutgers that they care about the most, including:
- Scholarships and emergency support
- Diversity and inclusion
- Clubs and organizations
- Schools and college academic programming
- Leadership and professional development
- Health and wellness
- College access
- Research and community programs
What Takes Place During TAG Days?
Various digital events, including contests, activities, and giveaways, will take place each day to educate students about the importance of alumni support in a fun way. Partners can share orange and teal TAG Days social media posts that highlight the impact of alumni support on social media platforms. An email will go out to all students about activities taking place during TAG Days.
How Can My School or Area Take Part in TAG Days?
- Share “save the date” and “day of” details about TAG Days digital and in-person events.
- Use the suggested templates to create a message about how alumni donor support has impacted your school or program.
- Share information where your students follow you, such as social media, email listservs, newsletters, and other platforms.
- Make sure to use #TAGDaysRU in all your posts.
School and Program Engagement Challenge
All programs with the most active engagement during TAG Days have a chance to win $400 of award money to their program/school/unit! Only those using an event hashtag will count toward the challenge. There will only be one winner!
Event Challenge Hashtags
- Newark — #TAGDaysRUNewark
- Camden — #TAGDaysRUCamden
What is Scarlet Council?
Scarlet Council, a student group advised by Rutgers University Foundation and the Rutgers University Alumni Association, helps students build a lifelong relationship with engagement and philanthropy at Rutgers through educational programs and awareness campaigns.
For more information, email Joquoya Murphy, associate director of student advancement, firstname.lastname@example.org, or Tara Massey-Kissenberth, associate director of student advancement, email@example.com.
Follow Scarlet Council on Instagram using @RUAAScarletCouncil to learn more about TAG Days challenges and events. TAG Days will provide many opportunities for students to participate digitally in activities and chances to win money for their favorite school or program at Rutgers.